Mars starts using animal products

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Mars starts using animal products

Δημοσίευση από KGP » 15 Μάιος 2007 18:00

Mars starts using animal products
Some of the UK's best-selling chocolate bars, such as Mars and Twix, will no longer be suitable for vegetarians.

Also affecting brands such as Snickers and Maltesers, owner Masterfoods said it had started to use animal product rennet to make its chocolate products.

Masterfoods said the change was due to it switching the sourcing of its ingredients and the admission was a "principled decision" on its part.

The Vegetarian Society said the company's move was "incomprehensible".

'Extremely disappointed'

Masterfoods said it had started using rennet from 1 May and non-affected products had a "best before date" up to 1 October.



Rennet, a chemical sourced from calves' stomachs, is used in the production of whey.

It will now also be found in Bounty, Minstrels and Milky Way products, and the ice cream versions of all Masterfoods' bars.

"If the customer is an extremely strict vegetarian, then we are sorry the products are no longer suitable, but a less strict vegetarian should enjoy our chocolate," said Paul Goalby, corporate affairs manager for Masterfoods.

The Vegetarian Society said it was "extremely disappointed".

"At a time when more and more consumers are concerned about the provenance of their food, Masterfoods' decision to use non-vegetarian whey is a backward step," it said in a statement.

"Mars products are very popular with young people and many will be shocked to discover that their manufacture now relies on the extraction of rennet from the stomach lining of young calves," it added.



"Masterfoods' decision to use non-vegetarian whey is a backward step"
Vegetarian Society

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/b ... 653175.stm

Published: 2007/05/14 09:23:28 GMT

© BBC MMVII
*Στην Ελλάδα δεν χρειάζεται να σκέφτεσαι...χάνεις πολύτιμο χρόνο!
*"The power of accurate observation is frequently called cynicism by those who don't have it." -George Bernard Shaw (1856-1950)
*The purpose of argument should not be victory, but progress.

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Mars starts using animal products

Δημοσίευση από KGP » 15 Μάιος 2007 18:00

archizoune kai ginontai aidiastikes oi mars etc...
*Στην Ελλάδα δεν χρειάζεται να σκέφτεσαι...χάνεις πολύτιμο χρόνο!
*"The power of accurate observation is frequently called cynicism by those who don't have it." -George Bernard Shaw (1856-1950)
*The purpose of argument should not be victory, but progress.

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KGP
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Mars starts using animal products

Δημοσίευση από KGP » 21 Μάιος 2007 00:00

Υποχωρεί λόγω διαμαρτυρίας των χορτοφάγων
Πηγή: BBC - 20/05/2007

ΕκτύπωσηE-mail Δείτε Ακούστε
Υποχώρησε η εταιρεία που παράγει την Mars μπροστά στις έντονες διαμαρτυρίες των καταναλωτών και χορτοφάγων
Ύστερα από έντονες διαμαρτυρίες, κυρίως, από οργανώσεις χορτοφάγων η εταιρεία που παρασκευάζει τη γνωστή σοκολάτα Mars αναγκάσθηκε να εγκαταλείψει το σχέδιό της να εμπλουτίσει τη σοκολάτα με ζωικά συστατικά.

Η εταιρεία Masterfoods ανακοίνωσε ότι δεν θα χρησιμοποιεί πλέον ξινόγαλα σε κάποια από τα προϊόντα της, καθώς σύμφωνα με πληροφορίες, περιείχε ένα ζωικό ένζυμο.

Ο βρετανικός σύλλογος Χορτοφάγων διοργάνωσε εκστρατεία ζητώντας από τα μέλη της να διαμαρτυρηθούν στην εταιρεία.

Η εταιρεία που παράγει την Μars ανακοίνωσε ότι κατανοεί τις ανησυχίες των καταναλωτών και απολογήθηκε για το λάθος της.

Τουλάχιστον 6,000 άνθρωποι "βομβάρδισαν" την Masterfoods μέσα σε μία εβδομάδα με τηλεφωνήματα και ηλεκτρονικά μηνύματα μέσω του διαδικτύου. Σημειώνεται ότι η εν λόγω εταιρεία είναι κολοσσός και εκτός από την Mars παράγει επίσης τις σοκολάτες Snickers, Maltesers και Galaxy.

http://www.skai.gr/master_story.php?id=48696
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Mars bars get veggie status back
Mars has abandoned plans to use animal products in its chocolate, and has apologised to "upset" vegetarians.

The firm had said it would change the whey used in some of its products from a vegetarian source to one with traces of the animal enzyme, rennet.

The Vegetarian Society organised a campaign against the move, asking members to voice their concerns to parent company Masterfoods.

Mars said it became "very clear, very quickly" that it had made a mistake.

In just one week, more than 6,000 people bombarded the company, which produces the Mars, Snickers, Maltesers and Galaxy brands, with phone and e-mail complaints.

Forty MPs also signed a petition to voice their opposition.

Fiona Dawson, managing director of Mars UK, said the company had listened to customers and decided to reverse its decision.

"The consumer is our boss and we had lots of feedback from consumers who were unhappy about the change," Ms Dawson said.

"It became very clear, very quickly that we had made a mistake, for which I am sorry.

"There are three million vegetarians in the UK and not only did we disappoint them, but we upset a lot of the consumers."

'Principled decision'

The Vegetarian Society had called the move by Mars "incomprehensible" and "a backward step" at a time when consumers were increasingly concerned about "the provenance of their food".



Mars replied that, by admitting its products were no longer suitable for "extremely strict vegetarians", it was making a "principled decision".

Now it insists it will begin changing its recipes back immediately.

Dr Annette Pinner, chief executive of the Vegetarian Society, said she was pleased Mars had been "honest enough" to admit it had "made a mistake".

"A Masterfoods representative has made contact with us and we are very pleased that they now recognise the importance of integrity to all their customers, especially vegetarians," she added.

Rennet is extracted from calves' stomachs and was to have been used in the ice cream versions of all Masterfoods' bars too.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/uk/6673549.stm

Published: 2007/05/20 00:31:07 GMT

© BBC MMVII

=================================
*Στην Ελλάδα δεν χρειάζεται να σκέφτεσαι...χάνεις πολύτιμο χρόνο!
*"The power of accurate observation is frequently called cynicism by those who don't have it." -George Bernard Shaw (1856-1950)
*The purpose of argument should not be victory, but progress.

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KGP
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Εγγραφή: 18 Ιούλ 2002 01:50
Τοποθεσία: Mr Wonderful

Mars starts using animal products

Δημοσίευση από KGP » 21 Μάιος 2007 00:02

telika den kratise kai poli... o kosmos to pire sta cheria tou kai diamartirithike anti gia ton sinithi "gnorimo entopio" se emas "ox vre aderfe"

vour stis mars ksana lol
*Στην Ελλάδα δεν χρειάζεται να σκέφτεσαι...χάνεις πολύτιμο χρόνο!
*"The power of accurate observation is frequently called cynicism by those who don't have it." -George Bernard Shaw (1856-1950)
*The purpose of argument should not be victory, but progress.

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